When we start a business, we generally start with a product, then we realise we must tell the world about our product – and where to buy it.
At this point we need a bit of help, sales and marketing help to be specific. We’re too busy making our product to go out and sell it. Consistently. Day after day.
So, have you told your customers about your product?
Many businesses assume that customers just know what they sell. But how do they know? Did anyone tell them?
A copywriter’s job is to explain why your name should be on everyone’s lips when they think of oooh, let’s say purple widgets. Everyone knows your company’s purple widgets are the best – why? because you told them so!
Now, there’s a truism in business, ‘Keep Showing Up’. So if your business regularly shows up in print and online to tell your customers how and why your widgets are the best – your public will start paying attention, and become customers.
Whether you need a purple widget newsletter or general marketing material, promotional writing spells out your business’ benefits 24/7. A copywriter uses marketing tools such as:
- user manuals
- business blogs
- social media
- website copy
- company profiles
- press releases
- and sales letters.
…to explain how your product saves customers time, money and hassle.
Does Your Business Need a Copywriter?
Use an experienced copywriter to spread the word on your website, blogs and social media; or see Sam’s work at samhorseycopywriting.com