Hello and welcome to Sam Horsey Copywriting,

QUICK HISTORY: a few years ago, after I returned to the UK from Asia (where I’d been teaching English), I realised my skills were no longer needed over here and had to learn new ones very quickly.

This was during the Tony Blair era, when everyone was encouraged to go to university (before fees were introduced) and, not seeing the business case for teaching English to English people, I chose to study Business IT instead.

…then became a software developer.

A few years later, I left the IT scene after having children, and the cold, hard facts of life are, ‘keep up or ship out’. So I ‘kept up’ by studying for a CCNA network exam at college. Quickly realising though, that despite problem-solving computer networks being fun, there’s always ‘just one more’ exam to pass – an expensive treadmill.

So I decided that, of my two skills, IT and business copywriting. I had to choose which to concentrate on – I chose B2B copywriting.

The business has developed over several years; starting in Hong Kong, where (in addition to teaching English), I was also writing advertising copy, editing and proofreading business publications – to the present day, when I now have a B2B copywriting business.

To take my copywriting credentials further, I’m studying for a National Council for the Training of Journalists (NCTJ) certificate, which has helped me to specialise in writing good, clear, concise:

  • Articles

  • Blogs

  • Web copy and updates

  • Brochures

  • Advertisements

  • Company profiles

  • Press releases

  • Sales letters

  • Internal & external communications.

This information is all rather ‘static’; if you’d like to keep up to date with what’s happening in the copywriting, marketing and advertising worlds – please sign up for my newsletter.

Alternatively, you can:

Phone: 07549 031533


Email sam.h@gmx.com