Website copywriting takes more of an overview than just writing copy alone.
Each website page needs to be assessed as a stand-alone product, before being added to a website. Each page needs to promote a business, as well as creating a coherent business message for a website.
To achieve this, when a business wants a (there’s that word again) coherent website, before starting – create a sitemap. This gives a visual overview of WHICH pages need to be on the site, and WHY.
This is an excellent time to sit down and think about: Why you’re building a website. Who you’re talking to. What do you want to say?
For example, for this website, a lot of work went into defining my Unique Selling Point (USP) before building a website
- My USP? Unfussy, jargon-free copywriting, editing and proofreading.
- For whom? Businesses and selected charities.
- How? Through writing advertising materials, blogs and social media.
This is a very brief overview of a business plan which encompassed a lot of writing/scrubbing out/cups of coffee, advertising, networking and marketing. A website can’t be created on the hoof, otherwise it’ll just be garbled rubbish. It needs to be part of a clearly defined marketing strategy.
I’ll just jump back to that word sitemap again. How does one create such a thing?
Pen and paper.
Seriously. It doesn’t need bells and whistles. Start by drawing a box called “Home Page”. Underneath this box, draw a box for each page that needs to be created. Think about whether a box needs to be sub-divided i.e. adding another box underneath.
It really is that simple.
I’m not a web designer, I’m a copywriter – I can help a business with the overview of building a website; what needs to be written on each page – and write it.
If this post is unclear in any way, just let me know and I’d be happy to explain.
Tel: 07549 031533
Linked In: Sam Horsey